To Color or Not to Color
4 Aug
By Guest Blogger:
Dawn Morris of Rockin’ the Big Apple – New York City
Colors play an important role in the world that we live in. Color can persuade the way we think, the way we act and cause reaction. Many people think that color is just how things look and it is often mistaken as being only cosmetic. However, as a powerful form of communication, color is irreplaceable. Red means “stop” and green means “go.” it is a universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. On a wider level, the colors of our environment affect our behavior and mood. When yellow daffodils and red tulips bloom in spring, we immediately begin to feel happy; when grey skies and rain surround us we instinctively tend to hibernate.
A website is more than just images and text. A website is a marketing tool, like a storefront. It represents the company, owner, employees and products. It is a personality. A personality?! Yes. It represents a positive or negative presence. In a face-to-face meeting our body language speaks for itself. We smile, gesture, laugh, and become nervous. A website does exactly the same thing. The difference is: a website does it with color. They can make us happy, sad, angry, comfortable, nervous, and even trusting.
Colors and their meanings
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Blue is the number one “favorite color.” Blue is seen as trustworthy, dependable and committed. The color of sky and the ocean, blue is perceived as a constant in our lives.
How the color blue affects us physically and mentally
* Calming and sedate
* Cooling
* Aids intuition
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Green is second only to blue as a favorite color. Green is an ideal backdrop in interior design because we are so used to seeing it everywhere.
How the color green affects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony
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Yellow shines with optimism, enlightenment, and happiness. Yellow can also spark creative thoughts.
How the color yellow affects us mentally and physically
* Mentally stimulating
* Stimulates the nervous system
* Activates memory
* Encourages communication
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Orange, in most occasions it’s a strong “hate it” or “love it” kind of a response, also Fun and flamboyant orange radiates warmth and energy.
How the color orange affects us mentally and physically
* Stimulates activity
* Stimulates appetite
* Encourages socialization
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Red has more personal associations than any other color. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.
How the color red affects us mentally and physically
* Increases enthusiasm
* Stimulates energy
* Encourages action and confidence
* A sense of protection from fears and anxiety
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Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic.
How the color brown affects us physically and mentally
* Feeling of wholesomeness
* Stability
* Connection with the earth
* Offers a sense orderliness
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White projects purity and cleanliness.
How the color white affects us mentally and physically
* Aids mental clarity
* Encourages us to clear clutter or obstacles
* Evokes purification of thoughts or actions
* Enables fresh beginnings
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Gray is timeless, practical, and solid. Gray also is associated with loss or depression.
How the color gray affects us physically and mentally
* Unsettling
* Expectant
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Black is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming. A classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated.
How the color black affects us physically and mentally
* Feeling inconspicuous
* Restful emptiness
* Mysterious evoking a sense of potential and possibility.
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And we have saved the best for last… Our Color: PURPLE
Purple is the color of good judgment.
Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. It is the color most favored by artists.
It stands for luxury, wealth, and sophistication. It is also the color of passion, romance and sensitivity. Purple is the third favorite color in terms of color preference after blue and green.
Purple also represents independence, creativity, nobility, power, passion, love, dignity, wit, and keen observation. In which we believe are important factors to event planning.
Colors are Universal, and throughout the ages, many different colors have been associated with different religious and spiritual meanings.
But one aspect of color holds true in every corner of the world. The colors we chose are not arbitrary, but hold personal meaning for us.
We definitely have certain colors that “attract us”, and other colors we cannot even stand to wear or have around us. The colors we chose are deliberate, carefully selected, and have personal meaning to us as an expression of “who we are”.
The colors we chose, to decorate our homes, flourish in our gardens, and adorn our body and personal spaces have a lot to offer us in the way of personal insight about what is going on inside, our innermost thoughts, feelings and emotions
So get to know yourself a bit more, know your true color and wear it well!
By Guest Blogger:
Dawn Morris of Rockin’ the Big Apple
(This post has been cross-posted on Rockin’ the Big Apple’s Blog)































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